Buffer is a social media management platform designed to help individuals, brands, and teams schedule posts, analyze performance, and engage with their audience across multiple social media platforms. Known for its clean interface and simplicity, Buffer streamlines content planning and publishing for marketers, creators, and small businesses.
Features
Social Media Scheduling: Plan and schedule posts across Instagram, Facebook, Twitter, LinkedIn, Pinterest, and TikTok.
Post Customization: Customize captions and formats for each platform in one workflow.
Content Calendar: Visual calendar to organize and manage publishing dates and times.
Analytics & Reporting: Track reach, engagement, clicks, and conversions with easy-to-read reports.
First Comment Scheduling (Instagram): Schedule the first comment for hashtags or links.
Engagement Inbox: Reply to comments and DMs from multiple platforms in one dashboard (Buffer Engage).
Link in Bio Tool: Build a mobile-friendly landing page to drive traffic from Instagram bio links.
Team Collaboration: Add multiple users with permission control and content approval workflows.
User Interface & Ease of Use
Buffer’s interface is sleek, focused, and distraction-free—making it ideal for solo marketers or small teams. The drag-and-drop calendar, inline editing, and fast navigation make social publishing effortless even for beginners.
Pricing Plans
Free: 3 social channels, 10 scheduled posts per channel
Essentials: $6/month per channel – Unlimited scheduling, planning tools, and analytics
Team: $12/month per channel – Includes team collaboration, approvals, and engagement tools
Agency: $120/month for 10 channels – Built for managing multiple brands or clients
14-day free trial available for all paid plans
Integrations
Social Platforms: Instagram, Facebook, Twitter, LinkedIn, Pinterest, TikTok
Content Tools: Canva, Unsplash
Link Tracking: Bitly
Automation: Zapier, Make
Browser Extension: Quickly share content from anywhere online
Open API also available for custom integrations.
Customer Support
Free plan: Email support and help center
Paid plans: Priority support via email and chat
Access to Buffer’s blog, webinars, tutorials, and social media trends newsletter
Live product updates and changelogs
Why choose Buffer?
Clean and simple user experience
Affordable plans, including a generous free tier
Strong post scheduling and analytics
Ideal for teams that value clarity over complexity
Trusted by 75,000+ brands worldwide
Try Buffer for free and schedule your first social post in minutes. No credit card required.