Top 10 Marketing CRM Tools to Supercharge Your Business in 2025
Customer Relationship Management (CRM) tools have become an essential part of modern marketing strategies. By helping businesses streamline operations, improve customer interactions, and boost overall efficiency, these tools are indispensable for growth in today’s competitive landscape. In this article, we’ll explore the top 10 marketing CRM tools in 2025 that can help you optimize your marketing efforts and drive business success.
HubSpot CRM is a powerful, user-friendly platform that helps businesses streamline their customer relationship management process. With tools for contact management, sales tracking, marketing automation, and customer support, HubSpot CRM offers everything you need to build and maintain strong customer relationships—all in one place. Best of all, it’s free to start!
- Contact Management: Store, organize, and track customer information with an intuitive database.
- Email Tracking and Templates: Send, track, and manage email communications with ease.
- Pipeline Management: Visualize and manage your sales pipeline to close deals faster.
- Live Chat and Chatbot Tools: Connect with prospects and customers in real-time.
- Marketing Automation: Create and automate email campaigns, lead nurturing workflows, and more.
- Task and Activity Tracking: Stay on top of tasks and meetings with activity timelines.
- Reporting and Analytics: Access detailed dashboards for insights into sales, marketing, and customer service performance.
- Integration-Friendly: Connect HubSpot CRM with over 1,000 tools, including Gmail, Outlook, Slack, and Shopify.
HubSpot CRM is designed for small to large businesses looking to improve customer management and grow their sales and marketing efforts. Whether you’re a solopreneur, a sales team, or an enterprise-level company, HubSpot CRM adapts to your needs.
HubSpot CRM offers flexible plans to suit different needs:
- Free CRM: $0 – Includes core CRM features like contact management, deal tracking, and email scheduling.
- Starter Plan: Starting at $20/month – Adds advanced email tools, list segmentation, and basic automation.
- Professional Plan: Starting at $800/month – Unlocks advanced marketing and sales automation, reporting, and collaboration features.
- Enterprise Plan: Starting at $3,600/month – Custom solutions for large businesses with advanced customization and team management needs.
- Free forever plan to get started with essential CRM tools.
- Scalable platform that grows with your business.
- User-friendly interface with no steep learning curve.
- Combines sales, marketing, and service tools into a single platform.
- Backed by HubSpot’s robust customer support and educational resources.
Salesforce CRM is the world’s leading customer relationship management platform, trusted by businesses of all sizes to manage sales, marketing, customer service, and analytics. With robust tools for lead tracking, automation, and customer engagement, Salesforce CRM helps businesses drive growth, improve efficiency, and deliver personalized customer experiences.
- Lead and Opportunity Management: Track prospects throughout the sales funnel and close deals faster.
- Sales Automation: Automate repetitive tasks like data entry, follow-ups, and approvals to save time.
- Customer 360: Gain a comprehensive view of every customer interaction to enhance engagement.
- AI-Powered Insights: Use Salesforce Einstein AI for predictive analytics and personalized recommendations.
- Custom Dashboards and Reports: Monitor sales performance, team productivity, and customer data in real time.
- Marketing Automation: Manage campaigns, nurture leads, and track ROI across multiple channels.
- Integration Ecosystem: Connect Salesforce CRM with thousands of apps, including Slack, Google Workspace, and Microsoft Teams.
- Mobile Access: Manage customer data and sales pipelines on the go with Salesforce’s mobile app.
Salesforce CRM is ideal for businesses of all sizes, from startups to global enterprises. Whether you’re a small sales team or a large organization with complex needs, Salesforce CRM provides scalable solutions for sales, marketing, customer service, and analytics.
Salesforce CRM offers multiple plans tailored to different business requirements:
- Essentials: $25/user/month – Basic CRM features for small teams.
- Professional: $75/user/month – Includes advanced sales tools and team collaboration features.
- Enterprise: $150/user/month – Customizable CRM for growing businesses with complex needs.
- Unlimited: $300/user/month – Premium CRM features with 24/7 support and advanced analytics.
- Industry-leading platform trusted by millions of users worldwide.
- Scalable and flexible to fit businesses of all sizes and industries.
- Powerful AI and automation tools to improve productivity and customer engagement.
- Extensive app marketplace for seamless integrations and customizations.
- Comprehensive training and support through Salesforce Trailhead and customer service.
Zoho CRM is a powerful and affordable customer relationship management solution designed to help businesses of all sizes build better relationships, streamline sales, and boost productivity. With tools for lead generation, sales automation, analytics, and multichannel communication, Zoho CRM provides an all-in-one platform to manage your business operations effectively.
- Lead and Contact Management: Track and manage leads, deals, and customer interactions.
- Sales Automation: Automate workflows, reminders, and follow-ups to save time and improve efficiency.
- Multichannel Communication: Interact with customers via email, social media, phone, and live chat—all from a single dashboard.
- AI-Powered Insights: Use Zia, Zoho’s AI assistant, for predictive sales insights, task recommendations, and anomaly detection.
- Customizable Dashboards: Build custom reports and dashboards to monitor key sales metrics in real time.
- Workflow Automation: Automate repetitive tasks like data entry and lead assignment with ease.
- Integration Ecosystem: Seamlessly integrate with Zoho apps, Google Workspace, Microsoft 365, and other third-party tools.
- Mobile CRM: Access Zoho CRM on the go with a fully functional mobile app.
Zoho CRM is designed for startups, small to medium-sized businesses, and large enterprises across various industries. Whether you’re managing a sales team, nurturing customer relationships, or improving marketing efforts, Zoho CRM adapts to your unique needs.
Zoho CRM offers flexible pricing plans:
- Free Edition: $0 – For up to 3 users, with basic features like lead management and email integration.
- Standard Plan: $14/user/month – Includes sales forecasting, workflows, and analytics.
- Professional Plan: $23/user/month – Adds inventory management, advanced reporting, and more.
- Enterprise Plan: $40/user/month – Unlocks advanced customization, multi-user portals, and AI-powered analytics.
- Ultimate Plan: $52/user/month – Premium features with enhanced storage and advanced AI tools.
- Affordable pricing for businesses of all sizes.
- User-friendly interface with easy setup and customization.
- Robust multichannel communication tools to connect with customers.
- Powerful automation features to save time and improve sales efficiency.
- Scalable solution with integration support for over 500 business apps.
Pipedrive is a sales-focused CRM designed to help businesses streamline their sales processes and close more deals. With an intuitive interface and powerful automation tools, Pipedrive enables sales teams to focus on what they do best—selling. Whether you’re a small business or an enterprise, Pipedrive provides tools to manage leads, track progress, and optimize workflows, all in one platform.
- Pipeline Management: Visualize your sales pipeline to track deals and stay organized.
- Lead Management: Capture, organize, and prioritize leads for faster conversions.
- Automation Tools: Automate repetitive tasks like email follow-ups, activity reminders, and data updates.
- Customizable Dashboards: Tailor reports and dashboards to track metrics that matter most to your business.
- Email Integration: Sync your email with Pipedrive to send and track messages directly within the platform.
- Smart Contact Data: Enrich your contact profiles automatically with publicly available data.
- Mobile CRM: Access your deals, leads, and contacts on the go with the mobile app.
- Integrations: Connect with tools like Google Workspace, Microsoft 365, Slack, and over 300 other apps.
Pipedrive is ideal for small to medium-sized businesses and sales teams looking for a CRM that’s easy to use, sales-focused, and highly customizable. It’s particularly useful for sales professionals who want to close deals faster and manage their time more effectively.
Pipedrive offers tiered pricing to fit various business needs:
- Essential Plan: $14.90/user/month – Core features like deal tracking and email integration.
- Advanced Plan: $24.90/user/month – Adds workflow automation and advanced email tools.
- Professional Plan: $49.90/user/month – Includes smart document management, e-signatures, and detailed analytics.
- Enterprise Plan: $99/user/month – Premium features for large teams, including advanced customization and support.
- Focused on sales, making it easier to manage deals and leads.
- User-friendly interface designed for quick adoption by sales teams.
- Highly customizable to fit unique business needs.
- Time-saving automation tools that let your team focus on selling.
- Extensive integration options with popular apps and tools.
ActiveCampaign is a powerful customer experience automation platform designed to help businesses of all sizes streamline their marketing, sales, and customer engagement processes. With tools for email marketing, CRM, and automation, ActiveCampaign enables businesses to connect with their audience, nurture leads, and drive meaningful customer interactions.
- Email Marketing: Create and send personalized, high-converting email campaigns with advanced segmentation.
- Marketing Automation: Automate workflows like lead nurturing, customer onboarding, and follow-ups.
- CRM with Sales Automation: Manage leads, track deals, and automate sales processes in one platform.
- Customer Journey Mapping: Visualize and optimize the customer experience with journey mapping tools.
- SMS and Chat Integration: Engage customers through SMS marketing and live chat.
- Advanced Segmentation: Group contacts based on behavior, demographics, or engagement for targeted campaigns.
- E-commerce Tools: Integrate with platforms like Shopify, WooCommerce, and BigCommerce to automate abandoned cart emails and upsell campaigns.
- Detailed Reporting: Access insights on campaign performance, customer engagement, and ROI.
ActiveCampaign is perfect for small to medium-sized businesses, marketers, and sales teams looking to improve customer engagement, automate repetitive tasks, and scale their operations. It’s especially valuable for businesses focused on nurturing long-term customer relationships.
ActiveCampaign offers tiered pricing plans based on your needs:
- Lite Plan: Starting at $29/month – Essential email marketing and automation tools.
- Plus Plan: Starting at $49/month – Adds CRM, SMS marketing, and advanced integrations.
- Professional Plan: Starting at $149/month – Includes advanced analytics, customer journey mapping, and site messaging.
- Enterprise Plan: Custom Pricing – Premium features for large teams, including custom reporting, dedicated support, and more.
- Combines marketing, sales, and automation tools in one platform.
- Easy-to-use interface with powerful customization options.
- Extensive integrations with over 850 apps, including Shopify and Salesforce.
- Proven to improve customer engagement and drive business growth.
- Trusted by over 180,000 businesses worldwide.
Monday Sales CRM, part of the Monday.com Work OS platform, is a fully customizable CRM solution designed to help teams streamline their sales processes and manage leads efficiently. With intuitive automation, visual sales pipelines, and seamless integrations, Monday Sales CRM empowers teams to close deals faster, improve collaboration, and stay organized.
- Customizable Sales Pipelines: Visualize and manage your sales pipeline with customizable boards and workflows.
- Contact and Lead Management: Centralize all your contact information and track lead progress in real-time.
- Sales Automation: Automate repetitive tasks like follow-ups, lead assignments, and reminders to save time.
- Email Integration: Sync your inbox to send, receive, and track emails directly from the CRM.
- Activity Tracking: Monitor tasks, calls, and meetings to stay on top of sales activities.
- Reporting and Analytics: Gain insights into your sales performance with easy-to-use dashboards and reports.
- Team Collaboration: Share updates, assign tasks, and communicate seamlessly within the platform.
- Integrations: Connect with tools like Gmail, Outlook, Slack, Salesforce, and more.
- Mobile App: Access your sales pipeline and contacts anytime, anywhere with the mobile app.
Monday Sales CRM is perfect for businesses of all sizes looking for a flexible, user-friendly CRM to manage leads, track deals, and automate workflows. It’s ideal for sales teams, freelancers, and project managers who want to tailor the CRM to their specific processes.
Monday Sales CRM offers flexible pricing plans:
- Individual Plan: $0 – For up to 2 users with basic features like customizable boards and project tracking.
- Basic Plan: $10/seat/month – Includes unlimited boards, lead management, and sales pipelines.
- Standard Plan: $14/seat/month – Adds automation, integrations, and timeline views.
- Pro Plan: $24/seat/month – Advanced features like analytics, time tracking, and workflow automation.
- Enterprise Plan: Custom Pricing – Premium features, including enterprise-grade security and dedicated support.
- Fully customizable to fit your unique sales processes.
- Simple, intuitive interface designed for fast adoption by teams.
- Combines project management and CRM tools in one platform.
- Time-saving automations and robust reporting features.
- Trusted by over 150,000 teams worldwide for sales and workflow management.
Freshsales is a comprehensive sales CRM designed to help businesses manage leads, track sales activities, and close deals more effectively. With features like automation, artificial intelligence (AI), and customizable workflows, Freshsales enables sales teams to streamline their processes, improve team collaboration, and drive business growth—all in a user-friendly platform.
- Lead and Contact Management: Capture and manage leads, track customer interactions, and store essential information in one place.
- Sales Pipeline Management: Visualize and manage your sales pipeline with customizable stages and detailed tracking.
- Automated Workflows: Set up automated follow-ups, reminders, and task assignments to save time and reduce manual effort.
- AI-Powered Insights: Use Freddy AI to get insights into sales performance, predict outcomes, and prioritize leads.
- Email Tracking and Integration: Send personalized emails, track email opens and clicks, and integrate with Gmail or Outlook.
- Activity Tracking: Monitor calls, meetings, tasks, and interactions for better visibility and organization.
- Custom Reports and Dashboards: Create custom reports and dashboards to track key sales metrics and monitor performance.
- Mobile App: Access Freshsales from anywhere with a fully functional mobile app to manage deals and leads on the go.
- Integration Ecosystem: Seamlessly integrate with tools like Zapier, Google Workspace, Slack, and more.
Freshsales is designed for businesses of all sizes—from startups to enterprises—looking to improve their sales pipeline, automate tasks, and enhance team collaboration. It’s ideal for sales teams that need an intuitive, all-in-one CRM solution with powerful AI and automation features.
Freshsales offers several pricing plans:
- Free Plan: $0 – Includes basic CRM features, contact management, and email tracking for small teams.
- Growth Plan: $15/user/month – Adds sales automation, advanced reporting, and integrations with third-party tools.
- Pro Plan: $39/user/month – Includes AI-powered insights, lead scoring, and more advanced features.
- Enterprise Plan: $69/user/month – Premium features like custom workflows, dedicated support, and advanced customization.
- AI-powered features like lead scoring and sales insights to help you close deals faster.
- Fully customizable to match your unique sales workflows and processes.
- Comprehensive sales pipeline management with activity tracking and automated reminders.
- Easy-to-use interface that requires minimal training for team members.
- Trusted by over 50,000 businesses worldwide for managing sales and growing revenue.
Agile CRM is an intuitive and powerful customer relationship management tool designed to help small and medium-sized businesses streamline their sales and marketing processes. With features like lead management, automation, and email marketing, Agile CRM helps businesses engage with customers, track interactions, and close deals effectively, all in one platform.
- Lead Management: Capture, organize, and track leads in a simple, visual dashboard.
- Sales Pipeline: Manage deals with a customizable sales pipeline that helps prioritize tasks and track progress.
- Email Marketing: Create and send personalized email campaigns with automated follow-ups and tracking.
- Marketing Automation: Automate workflows, including lead nurturing, lead scoring, and follow-up reminders.
- Customizable Forms: Create contact forms, landing pages, and surveys to capture leads and collect customer feedback.
- Contact Management: Centralize contact information, track interactions, and store notes in one easy-to-access place.
- Task Management: Stay organized with task assignments, reminders, and activity tracking.
- Integrations: Integrate with popular tools like Google Workspace, Zapier, Shopify, and more to extend functionality.
- Mobile App: Manage leads, contacts, and deals from anywhere with the Agile CRM mobile app.
Agile CRM is ideal for small and medium-sized businesses, sales teams, and marketers looking for a cost-effective and user-friendly CRM solution. It’s perfect for businesses that need to manage leads, automate workflows, and improve customer engagement without the complexity of larger CRM systems.
Agile CRM offers flexible pricing plans to suit different business needs:
- Free Plan: $0 – For up to 10 users with basic CRM features, email tracking, and 3000 emails/month.
- Starter Plan: $8.99/user/month – Includes sales automation, unlimited integrations, and up to 50,000 emails/month.
- Pro Plan: $29.99/user/month – Adds advanced reporting, custom domains, and marketing automation tools.
- Enterprise Plan: Custom Pricing – Includes advanced features like dedicated support, custom API access, and team collaboration tools.
- User-friendly and easy to implement for teams of all sizes.
- Affordable pricing, with a free plan for small teams and startups.
- Powerful automation tools to save time and improve sales efficiency.
- Customizable features and integrations to adapt to your business processes.
- Trusted by thousands of businesses to manage leads, sales, and marketing.
Insightly is a comprehensive CRM and project management tool designed to help small and mid-sized businesses manage customer relationships and streamline business processes. With powerful features for managing contacts, sales, and projects in one platform, Insightly helps businesses close deals faster, improve collaboration, and boost customer satisfaction.
- CRM & Contact Management: Store and organize customer data, track interactions, and manage your entire sales pipeline.
- Sales Pipeline Management: Visualize your sales pipeline to track opportunities, forecast revenue, and close deals efficiently.
- Project Management: Manage projects from start to finish with task assignments, deadlines, and real-time collaboration tools.
- Workflow Automation: Automate repetitive tasks like follow-ups, data entry, and reminders to save time and reduce errors.
- Custom Fields & Reporting: Create custom fields for your contacts and projects, and generate detailed reports to track performance.
- Email Integration: Sync your email with Insightly to send and receive messages directly from within the CRM.
- Task Management: Assign and track tasks for yourself or your team, ensuring nothing slips through the cracks.
- Mobile App: Stay productive on the go with Insightly’s mobile app, allowing you to manage leads, projects, and tasks anywhere.
- Integrations: Seamlessly integrate with tools like Gmail, Office 365, Zapier, MailChimp, and more.
Insightly is ideal for small to medium-sized businesses that need an easy-to-use CRM with project management capabilities. It’s perfect for sales teams, project managers, and business owners looking for a solution that can manage both customer relationships and internal workflows in one place.
Insightly offers tiered pricing plans to suit businesses of all sizes:
- Free Plan: $0 – For up to 2 users with basic CRM features and 2,500 records.
- Plus Plan: $29/user/month – Includes sales pipeline management, task management, and workflow automation.
- Professional Plan: $49/user/month – Adds project management features, advanced reporting, and more integrations.
- Enterprise Plan: $99/user/month – Premium features including custom permissions, advanced analytics, and dedicated support.
- Combines CRM and project management into one powerful platform.
- Customizable and scalable to fit your business needs.
- Intuitive interface that’s easy to learn and use.
- Automates workflows to save time and improve efficiency.
- Trusted by over 25,000 businesses globally to manage customer relationships and projects.
Keap is a leading CRM and marketing automation platform that helps small businesses streamline sales, marketing, and customer relationship management. Formerly known as Infusionsoft, Keap combines powerful automation, lead management, and sales pipeline tools to simplify business operations and drive growth. Whether you’re looking to manage contacts, nurture leads, or optimize marketing campaigns, Keap offers the features and flexibility to scale your business effectively.
- CRM & Contact Management: Organize and track all customer interactions, store detailed contact information, and keep your data up to date.
- Marketing Automation: Automate lead nurturing, email campaigns, and follow-ups to save time and improve engagement.
- Sales Pipeline Management: Visualize and manage your sales pipeline, track progress, and optimize your sales processes.
- Customizable Workflows: Build automated workflows to manage leads, sales, and customer communication more effectively.
- Email Marketing: Send personalized emails to your contacts based on their behaviors and preferences, increasing the chances of conversions.
- E-commerce Tools: Set up online stores, manage orders, and create automated follow-up emails for your e-commerce business.
- Appointment Scheduling: Enable customers to schedule appointments with your team directly through the platform.
- Analytics & Reporting: Access detailed reports and performance metrics to optimize sales and marketing strategies.
- Integrations: Seamlessly connect Keap with hundreds of apps like QuickBooks, PayPal, Zapier, and more.
- Mobile App: Manage your CRM, sales, and marketing efforts from anywhere with the mobile app.
Keap is designed for small businesses, entrepreneurs, and solopreneurs who need an all-in-one solution for sales, marketing, and customer relationship management. It’s perfect for businesses looking to automate repetitive tasks, manage leads and contacts, and improve customer retention and engagement.
Keap offers several pricing plans based on your business needs:
- Keap Grow: $79/month – Includes CRM, lead management, and marketing automation for small businesses.
- Keap Pro: $149/month – Adds advanced automation, sales pipeline management, and e-commerce tools.
- Keap Max: $199/month – Unlocks advanced features like custom reporting, team management, and unlimited integrations.
- Keap Max Classic: $199/month – For businesses seeking more advanced automation features, including enhanced campaign tracking and support.
- All-in-one solution that combines CRM, marketing automation, and sales tools.
- Easy-to-use interface with powerful features that require no technical expertise.
- Highly customizable to fit the unique needs of your business.
- Built for small businesses, with scalability to grow as you expand.
- Trusted by over 200,000 small businesses to manage customer relationships and drive growth.
Selecting the right marketing CRM depends on your business’s unique goals, budget, and scale. HubSpot CRM is perfect for those seeking a versatile all-in-one solution, while Salesforce Marketing Cloud caters to enterprises with advanced needs. Zoho CRM offers affordability and essential tools for startups, whereas Pipedrive is ideal for teams focused on lead management. ActiveCampaign stands out for businesses prioritizing email marketing and automation.
Each platform offers distinct advantages, so carefully evaluate your business requirements before making a decision. By implementing the right marketing CRM, you can streamline your operations, strengthen customer relationships, and drive meaningful results for your business.
